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Tuesday, August 17, 2010

Inroads into feminism

Here are two of our latest shirt designs. (They look better on the shirts!) I look at them as getting in touch with your inner Ward and June Cleaver.

I really wanted to do these. I designed the top one, Riatsila the bottom one.
They make me happy.

Now, the trick is, how do you market them, given the rabid feminist doctrine to which Western culture have been subjected?

You put 'em on the table, and wait.

The college freshman chick walks by, looks at the top design, reads it, and slaps the shirt with her hand. "That is SO wrong!" she huffs.

I look her in the eyes, and say with utter innocency "What is wrong with doing something to make someone happy?" Sometimes it clicks. If she is with a boyfriend, often they buy both designs, his 'n' hers, to be ironic. Sometimes, a couple will walk up, and she says to the other "I'll wear that if you buy it for me.".

I recognize the "irony factor" in many of these transactions, but I think that I am seeing cracks in the feminist facade. We will do our best to chip away at the edges.

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