Living in the '60's your Aardvark developed a strong fondness for simplicity in logo typography. The examples above are testimony to the usefulness of simplicity. It was only later, when liberal arts foofery insinuated itself into my brain that Art Nouveau and such polluted the elegant plainness I loved as a yout'. Art Deco started my healing, and now I'm back to my first design love.

Granted, Nouveau and such have their place: wine shops, boutiques, and bistros on the square, but an Aardvark craves not these things. The Seatrain logo says it all: how stuff gets from there to here

Strength, simplicity...works in advertising; works for the Gospel.