Two words: "of Mars".
I hear you will not recoup the ~$250 million pricetag for your "John Carter" movie.
All from saving a little advertising ink. "Of Mars" would not have cost that much more on posters and print ads, or in video and film trailers. "John Carter of Mars". Now that's a title that grabs you. And, you know, some people may have recognised the book title, and gone to see the movie that they had waited so long to see. But no, Disney title minimalists had to strip it down to "John Carter". If this sounds a familiar rant, well, it is.
Now, your Aardvark is not so dim that he would expect the mere title to be the whole reason for the movie's poor showing. Rather, it is the bellwether of the entire Disney culture of Making a Classic Title OURS. "Rapunzel" becomes "Tangled". Cool. Kitschy. Post-modern. Probably ironic.
Howzabout you do summat really cool...Take a classic fairy tale like Andersen's The Snow Queen and animate that ! Give it a catchy title like, "The Snow Queen". or better yet, "FROZEN".
Wait.....
