They're doing it wrong! Usually it's class envy and photos of riotous excess (beyond Black Friday hooliganism). Homeless people cold and hungry, because they aren't the other eleven months of the year.
I have not seen the standard media guilt-tripping this year. Not that I miss it, you understand...I just realised in the shower that a button had not been pushed yet. I await the other pointy elf-slipper to drop. We have two weeks to be told that economic disparity is EEEE-vil, and carols of peace toward men of good will are hypocritical in the extreme.
Of course I did see a picture of Mary and Joseph being turned away because they might be terrorists. That's allus a laff-riot!
If you can help a hungry person, a homeless person, a man with no shoes, a single mom needing groceries, and some Christmas joy for her kinder, make it so. Donate money or time to the local soup kitchen. As those bleeding hearts in "A Christmas Carol" said
"(A) few of us are endeavouring to raise a fund to buy the Poor some meat and drink and means of warmth. We choose this time, because it is a time, of all others, when Want is keenly felt, and Abundance rejoices."
However you celebrate or no, consider those for whom you have been blessed in whatever measure you have been. No guilt, no pressure. Do as you will.
And the other eleven months as well.
Blessed days to you all.