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Tuesday, April 05, 2005

MLM Love

Love is all-important. We humans hunger for it, yearn for it, wither without it.
Multi-level marketing (MLM) systems use this human need as a foot-in-the-door. Coupled with the Need to Belong, Love provides a powerful engine for convincing the prospective member to join, to part with precious shekels, and start on the Road to Riches, if he will just sell the soap, sell the vitamins, and buy, buy, BUY the inspirational books and tapes, so he, too, can Duplicate the Pattern, and get OTHERS to sell the soap, sell the vitamins, and buy, buy, BUY the inspirational books and tapes.

The hook is: "We love you, and will do EVERYTHING to help you succeed. If YOU commit, WE commit.", this said with a dewy-eyed earnestness that would melt the heart of any normally sceptical person, introducing a cultic aspect to the business "plan". If I BELONG...if I am LOVED...well, then, I must be WORTH something. I must be LOVABLE.

The problem with MLM love is that it is bogus. It is to agape, charitable, self-giving Love as prostitution is to married love. It is quid pro quo. The hugs, the "We love you!" at the end of phone calls, are surface, shallow, and VANISH as soon as you step out of line. Stop selling the soap, selling the vitamins, and buy, buy, BUYING the inspirational books and tapes, and this bogus love runs for cover, or at least runs to the next John or Jill. No tickee, no hickey.

It really reminds me of the poor religious cult members who begin to think on their own, and read a REAL Bible to learn about the Gospel, and get shunned by the very people who have been FAMILY to them for years.

If you don't do as we say, we won't LOVE you anymore.
That is NOT love. It is self-serving manipulation and control. If you are a Christian, and are using these tactics in business OR church-life, then you are not "walking in love" in your service to God. You are instead walking in devilish deception, and hurting your witness by displaying a hooker-level "love" to your friends, family, and prospects.

If you wish to hawk vitamins, or soap, or weight-loss plans, well and good, but PLEASE read First Corinthians 13, and compare it to your "Plan".

1 Corinthians 13:1-13, "Though I speak with the tongues of men and of angels, and have not charity, I am become as sounding brass, or a tinkling cymbal.  And though I have the gift of prophecy, and understand all mysteries, and all knowledge; and though I have all faith, so that I could remove mountains, and have not love, I am nothing.  And though I bestow all my goods to feed the poor, and though I give my body to be burned, and have not love, it profits me nothing.  Godly love suffers long, and is kind; love envies not; love vaunts not itself, is not puffed up,  Does not behave itself unseemly, seeks not her own, is not easily provoked, thinks no evil;  Rejoices not in iniquity, but rejoices in the truth;  Bears all things, believes all things, hopes all things, endures all things.  Love never fails: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.  For we know in part, and we prophesy in part.  But when that which is perfect is come, then that which is in part shall be done away.  When I was a child, I spoke as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.  For now we see through a mirror, dimly; but then face to face: now I know in part; but then shall I know even as also I am known.  And now abides faith, hope, love, these three; but the greatest of these is love."


For anyone who has been victimised by unscrupulous MLM schemes (Oh! Did I repeat myself?) this site may prove helpful:
www.merchantsofdeception.com

Whilst the site is aimed at Amwayites and Quixtoids, it can finger patterns which you may recognise in other "plans".

Your ever-helpful Aardvark

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